Maybelline New York is a number one global cosmetics brand, it combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.
In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available—she used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the petroleum jelly, which darkened her lashes and brows more dramatically. The product worked. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid.
Two years later, Williams introduced Maybelline Cake Mascara, the first modern eye cosmetic made for everyday use. Initially available only through mail order, it was so popular that women began to ask for it in drugstores.
In 1991, the company adopted its current advertising slogan, Maybe she's born with it. Maybe it's Maybelline.
Maybelline prices start at €4.55 and keep an eye in-store each month for special offers!